Effects of word-of-mouth communication on purchasing decisions in restaurants : a path analytical study / Nur Fadilla Halim

This study examined a word-of-mouth communication structure in the restaurant where main variables of the word-of-mouth process on purchasing decisions were recognized and their connections were investigated in a restaurant setting. Therefore, a restaurant word-of-mouth model was suggested. Objectiv...

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Bibliographic Details
Main Author: Halim, Nur Fadilla
Format: Student Project
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/71969/1/71969.pdf
https://ir.uitm.edu.my/id/eprint/71969/
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