Business sustainability & understanding the role of agent relationship on multipurpose liquid fertilizer makes an impact towards the development of agriculture marketing product: perspective of RRAS Bakti (M) Sdn. Bhd. / Muhammad Faiz Shahru Alzaman

• Main Author: Shahru Alzaman, Muhammad Faiz
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Fertilizers and improvement of the soil
• Online Access: https://ir.uitm.edu.my/id/eprint/66690/1/66690.pdf; https://ir.uitm.edu.my/id/eprint/66690/

The slogan "Agriculture is Business" is used by Ministry of Agriculture & Agro-Based Industry, Malaysia. In the larger context, agricultural activities are good not only as food security, but also helps to increase rural incomes through agricultural entrepreneurship and thus reduces in...