Co-creation and service innovation as performance indicators in the hospitality industry / Vivek Sharma and Dada Ab Rouf Bhat
This study aims at assessing the impact of co-creation on service innovation and also explores the dimensions of service innovation in the hotel industry as a performance indicator. The study was carried out through self-administered questionnaires to collect the data from 317 managers and frontline...
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Main Authors: | Sharma, Vivek, Bhat, Dada Ab Rouf |
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Format: | Article |
Language: | English |
Published: |
Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus
2020
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/43007/1/43007.pdf http://ir.uitm.edu.my/id/eprint/43007/ https://www.jthca.org/jthca |
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