Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin

• Main Author: Jamaluddin, Marzita
• Format: Thesis
• Language: English
• Published: 2013
• Subjects: Industry; Customer services. Customer relations; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/38223/1/38223.pdf; http://ir.uitm.edu.my/id/eprint/38223/

Purpose – The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile CRM services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services in hotel industry. Design/Methodology/Appr...