Quick serve restaurant (QSR) in petronas mesra convenience store and its acceptance by Malaysian consumers in regards to their lifestyle - fast food preferences. / Khairul Hisham Mazlan

• Main Author: Mazlan, Khairul Hisham
• Format: Student Project
• Language: English
• Published: 1998
• Subjects: Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/40796/1/40796.pdf; http://ir.uitm.edu.my/id/eprint/40796/

The study focuses on the consumers’ acceptance towards the implementation of QSR in regards to lifestyle preference. It is to determine and examine the acceptance of consumers towards the concept. Since the concept is newly adopted from United States, the problem of the suitability between consumers...