Influence of quick-service restaurant’s service quality towards customer online review / Nadiah Sarah Norazha ... [et al.]

• Main Authors: Norazha, Nadiah Sarah, Mohd Faisol, Nur Farah, Mat Baki, Raiyan Najmi, Mohi, Zurinawati
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
• Subjects: Customer services. Customer relations; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/68343/1/68343.pdf; https://ir.uitm.edu.my/id/eprint/68343/; https://www.jthca.org/

The service quality of a Quick-Service Restaurant (QSR) highly influences and affects the significance of online customer review since customers’ impression and perception of the QSR is based on the service quality of the restaurant. Thus, the purpose of this study is to examine the relationship of...