Hotel website quality influence on customer purchase intention / Muhammad Syazani Ghazali ... [et al.]

• Main Authors: Ghazali, Muhammad Syazani, Mohd Shahril, Aslinda, Norzeri, Nur Aina Shuhada, Rosle, Nur Ain Shafika
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021
• Subjects: Customer services. Customer relations; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/67531/1/67531.pdf; https://ir.uitm.edu.my/id/eprint/67531/; https://www.jthca.org/

In the hotel industry, a website is an initial place where customers look for information. The website is running at all times and, the website must present information attractively and manage appropriately. Websites are the backbone of digital marketing and selling strategy for hotels and can influ...