The factors contribute towards customer satisfaction at Bank Simpanan Nasional (BSN) Merbok / Nur Syuhada Muhamad Sabri and Nur Wahida Abdul Talib

• Main Authors: Muhamad Sabri, Nur Syuhada, Abdul Talib, Nur Wahida
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/42372/1/42372.pdf; https://ir.uitm.edu.my/id/eprint/42372/

This chapter focused on the background of the study which is the factors contribute towards customer satisfaction at Bank Simpanan Nasional (BSN) Merbok. The presentation of this chapter begins with the research background, followed by the problem statement, research questions, research objectives,...