A study on marketing campaign by Bank Simpanan Nasional Malacca Main Branch / Roslee Maslie

• Main Author: Maslie, Roslee
• Format: Student Project
• Language: English
• Published: 2001
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/76683/1/76683.pdf; https://ir.uitm.edu.my/id/eprint/76683/

Bank Simpanan Nasional or BSN has been operating in Malaysia for 25 years. Since its launching in 1974, BSN products and services have gained popularity especially amongst the Bumiputeras and civil servants. In early 1988, big changes happened in BSN. The big decision was to increase BSN branches to...