Factors that influencing the effectiveness of hotel’s digital marketing / Nur Afifah Mohd Nor and Nur Athirah Ibrahim

This research was conducted to analyze the factors that influence the effectiveness of a hotel's online marketing. Online marketing is the promotion of products or brands online. In recent days, digital marketing demand in hotels has become extremely strong with Social Media Marketing (SMM) wor...

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Bibliographic Details
Main Authors: Mohd Nor, Nur Afifah, Ibrahim, Nur Athirah
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/99177/1/99177.pdf
https://ir.uitm.edu.my/id/eprint/99177/
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