A study on airline service quality, pricing and passenger loyalty for Malaysia Airline at Kuching and Miri, Sarawak / Nur Wahidah Abdullah @ Wendy Dunstan

• Main Author: Abdullah @ Wendy Dunstan, Nur Wahidah
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Marketing; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/89472/1/89472.pdf; https://ir.uitm.edu.my/id/eprint/89472/

Malaysia Airlines had its humble beginning in the golden age of travel. A joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways led to a proposal to the government of the Colonial Straits Settlement to run an air service between Penang...