The effect for retail shop when hypermarket exists / Nur Aini Mamat

• Main Author: Mamat, Nur Aini
• Format: Student Project
• Language: English
• Published: FACULTY OF BUSINESS MANAGEMENT 2012
• Subjects: Entrepreneurship. Risk and uncertainty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Pricing
• Online Access: http://ir.uitm.edu.my/id/eprint/41255/1/41255.pdf; http://ir.uitm.edu.my/id/eprint/41255/

Most of the retail shops in Malaysia are owned by local residents. They are survived by low monthly income that attributed from consumer. Retail shop will be apart of supply chain or called intermediaries. Retail shops usually sell small quantities of products and do not have a lot of choice of prod...