Consumer purchase intention on local chocolate confectioneries / Vivian Dani Gomboyon

• Main Author: Gomboyon, Vivian Dani
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Pricing; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/68392/1/68392.pdf; https://ir.uitm.edu.my/id/eprint/68392/

This research design is conducted to identify the consumer's purchase intention towards local chocolate confectionery in Kota Kinabalu, Sabah based on the variables of Brand Awareness, Perceived Quality and Uniqueness. 260 respondents are randomly selected to collect data required. Currently, l...