The study on the effect of existence and opening of the hypermarket towards local retailers in Kota Bharu, Kelantan / Siti Haziqah Sitas

• Main Author: Sitas, Siti Haziqah
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Entrepreneurship. Risk and uncertainty; Demography. Population. Vital events; Small business. Medium-sized business; Economic development. Development economics. Economic growth; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/37784/1/37784.pdf; http://ir.uitm.edu.my/id/eprint/37784/

Malaysia's retail industry is one industry that is rapidly growing. The existence of large supermarkets has gained a place in the hearts of the consumers. Overwhelming response from local customers encourage more foreign investors to build more large supermarkets in this country. Thus, competit...