A study on personal selling element as a factors contribute to successful wealth planner in Prudential Assurance Malaysia Berhad Melaka / Muhammad Rofikhi Malik Ridzwan

• Main Author: Malik Ridzwan, Muhammad Rofikhi
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/25683/1/PPb_MUHAMMAD%20ROFIKHI%20MALIK%20RIDZWAN%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/25683/

This research was conducted for the purposed of finding the “Factors Contribute to Successful Wealth Planner in Prudential Assurance Berhad, Melaka”. The main objective of this research was to determine the various factors to become successful wealth planner. Those factors are active listening, adap...