Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani

• Main Author: Ab Sani, Shafiza
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2004
• Subjects: Small business. Medium-sized business; Marketing; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/21280/1/PPb_SHAFIZA%20AB%20SANI%20M%20BM%2004_5.pdf; http://ir.uitm.edu.my/id/eprint/21280/

In recent years, the growth of small firms and their importance to the nation's economies has been accompanied by a significant increase in interest in the nature of marketing practices. The mass consumer markets have become fragmented and call for flexible and adaptable marketing approaches (B...