An effectiveness distribution channel in improving profitability and sales toward Delima Oil Products Sdn Bhd / Norasikin Yahaya

• Main Author: Yahaya, Norasikin
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Decision making; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/21490/1/PPb_NORASIKIN%20YAHAYA%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21490/

Delima Oil Products Sdn. Bhd is the largest Palm Oil Producer in the world. It has a monopoly on the palm oil and has a considerable market share of palm oils market in domestic and international industry. Basically, the research objectives of this study are to identify the effectiveness distributi...