The influencing factors of online reviews on purchase decisions / Fatihah Norazami Abdullah, Profesor Madya Dr. Noriza Mohd Saad and Nor Edi Azhar Mohamed
Online reviews have become a crucial factor in customer decision-making, a global change with the introduction of the digital era. Chen et al. (2022) emphasize how the rise in online product reviews and the revolutionary impact of e-commerce platforms have changed the traditional paradigm of custome...
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Main Authors: | Abdullah, Fatihah Norazami, Mohd Saad, Noriza, Mohamed, Nor Edi Azhar |
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Format: | Book Section |
Language: | English |
Published: |
Universiti Teknologi MARA, Kedah
2024
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/101003/1/101003.pdf https://ir.uitm.edu.my/id/eprint/101003/ |
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