The influencing factors of online reviews on purchase decisions / Fatihah Norazami Abdullah, Profesor Madya Dr. Noriza Mohd Saad and Nor Edi Azhar Mohamed

• Main Authors: Abdullah, Fatihah Norazami, Mohd Saad, Noriza, Mohamed, Nor Edi Azhar
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2024
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/101003/1/101003.pdf; https://ir.uitm.edu.my/id/eprint/101003/

Online reviews have become a crucial factor in customer decision-making, a global change with the introduction of the digital era. Chen et al. (2022) emphasize how the rise in online product reviews and the revolutionary impact of e-commerce platforms have changed the traditional paradigm of custome...