Conscientious marketing: making a difference in people’s lives
The fundamental marketing practices, that have driven the teaching and practice of marketing, have evolved from their early beginnings to today, where societal marketing has been advanced as a concept that should drive marketing practices. There is, under contemporary circumstances, a need to reexa...
Saved in:
Main Authors: | Quraeshi, Zahir A., Luqmani, Mushtaq, Schultz, Roberta J., Zain, Osman M. |
---|---|
Format: | Article |
Language: | English |
Published: |
Business Perspectives
2010
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/5453/1/im_en_2010_4_Quraeshi.pdf http://irep.iium.edu.my/5453/ http://businessperspectives.org/journals_free/im/2010/im_en_2010_4_Quraeshi.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Can consumption make you happy? Exploring student's quality of life from marketing perspective
by: Jan, Muhammad Tahir, et al.
Published: (2011) -
Wakalah and multilevel marketing (Mlm)
by: Nordin, M. Mustaqim, et al.
Published: (2011) -
CSR and marketing : two sides of the same coin
by: Mohd. Israil, Khaliq Ahmad, et al.
Published: (2010) -
Planning to use cases in a marketing course
by: Kedah, Zulkarnain
Published: (2011) -
Case studies as a learning tool in marketing to undergraduates
by: Shakir, Ahmed, et al.
Published: (2011)