Tourists’ intention in selection of a restaurant: testing a mediating influence of perception

• Main Authors: Rahman, Muhammad Sabbir, Abdullah, Muhammad Madi, AbdelFattah, Fadi AbdelMuniem, Moudud, Hasan
• 格式: Conference or Workshop Item
• 语言: English
• 出版: 2015
• 主题: HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• 在线阅读: http://irep.iium.edu.my/42685/1/42685.pdf; http://irep.iium.edu.my/42685/; http://submit.confbay.com/conf/icnts2015

The purpose of this research is to inspect in what extent service quality and satisfaction influence the purchase intention from a restaurant when perception employed as a mediating function. In order to test the proposed conceptual framework, this research used a sample of 200 tourists’ who visited...