Tourists’ intention in selection of a restaurant: testing a mediating influence of perception
The purpose of this research is to inspect in what extent service quality and satisfaction influence the purchase intention from a restaurant when perception employed as a mediating function. In order to test the proposed conceptual framework, this research used a sample of 200 tourists’ who visited...
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Main Authors: | , , , |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2015
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Subjects: | |
Online Access: | http://irep.iium.edu.my/42685/1/42685.pdf http://irep.iium.edu.my/42685/ http://submit.confbay.com/conf/icnts2015 |
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