Purchase Intention of Halal Products among Non-Muslim Consumers in Malaysia

The purpose of this research is to understand the purchase intention of Halal products among the Non-Muslim consumers in Malaysia, since there are limited studies and researchers have been conducted in regard to this area within the Malaysian context. The underlining theory for consumer purchase in...

Full description

Saved in:
Bibliographic Details
Main Author: Abdelwareth Hashem, Ebrahim Ali
Format: Thesis
Published: 2016
Subjects:
Online Access:http://eprints.intimal.edu.my/939/
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items