The determinants of consumer purchasing intention towards consuming imported food products through e-commerce platform in Malaysia

• Main Authors: Khaw, Carmen Jia Wen, Lee, Si Min, Loke, Hao Ying, Low, Kah Xian, See, Zi Ying
• Format: Final Year Project / Dissertation / Thesis
• Published: 2022
• Subjects: HF Commerce; T Technology (General)
• Online Access: http://eprints.utar.edu.my/4516/1/fyp_MK_2021_CKJW.pdf; http://eprints.utar.edu.my/4516/

Since 2019, the spreading of the COVID-19 pandemic had a huge impact globally. The Malaysian Government had decided to implement Movement Control Order (MCO) by imposing regulations to limit people’s movement, due to the tremendous increase in active cases in Malaysia. Ever since then, the use of e-...