Purchase Intention of Halal Products among Non-Muslim Consumers in Malaysia
The purpose of this research is to understand the purchase intention of Halal products among the Non-Muslim consumers in Malaysia, since there are limited studies and researchers have been conducted in regard to this area within the Malaysian context. The underlining theory for consumer purchase in...
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| Format: | Thesis |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/939/ |
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