An empirical studies of purchasing intention towards halal food among non-muslim consumers
The concept of halal has not been a major element among non-Muslim consumers, even for those who have lived in an Islamic country all their lives. Non-Muslim consumers lack the knowledge on the true meaning of halal food and view the concept only as a requirement for the Muslim. This has led them to...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/7313/ |
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