Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

• Main Authors: Haque, A. K. M. Ahasanul, Yasmin, Farzana, Tarofder, Arun Kumar, Hossain, Mirza Ahsanul
• Format: Article
• Language: English
• Published: Emerald Publishing Group 2015
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/44372/1/JIMA-04-2014-0033.pdf; http://irep.iium.edu.my/44372/; http://www.emeraldinsight.com/1759-0833.htm; http://dx.doi.org/10.1108/JIMA-04-2014-0033

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – Astructured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumer...