Factors Motivating Consumers to Engage In Internet Mobile Shopping Via Their Smartphone in Malaysia
This study aims to examine the factors motivating Malaysian smartphone users to engage in internet mobile shopping services as well as to present the outcomes in terms of proposition for the benefit of retailers to ensure the delivery and the quality of internet mobile shopping services complies wit...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/784/1/114.pdf http://eprints.intimal.edu.my/784/ |
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