Factors that Influence Consumer’s Attitudes and Decision Making in Shopping for Halal Food
This study aims to investigate the factors that influence consumers’ attitudes and decisionmaking in shopping for halalfood. These factorsinclude halal logo certification, social influence (word of mouth), and religious beliefs. The sample of consumers in this study is from Sibu, Sarawak targeting 3...
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Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Human Resource Management Academic Research Society (HRMARS)
2023
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/42563/3/Factors.pdf http://ir.unimas.my/id/eprint/42563/ https://hrmars.com/index.php/pages/detail/IJARBSS |
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