Optimal Return Period to Encourage the Online Shopping Tendency of Potential Bangladeshi Consumers

Return policy is a promising catalyst to attract shoppers towards online purchasing since it compensates the dilemma of not examining the products physically before ordering. Objective of this research is to estimate an approximate return period expected by the potential Bangladeshi online shoppers...

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Bibliographic Details
Main Authors: Sarwar, Nafish, Zabeen, Mashruha, Ara, Husna
Format: Article
Language:English
Published: Universiti Sains Malaysia 2013
Subjects:
Online Access:http://eprints.usm.my/41050/1/3._online_shopping.pdf
http://eprints.usm.my/41050/
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