Consumer Motivation And Concern Factors For Online Shopping In Turkey

Understanding consumer behaviour in online environments is the basic factor to build an effective consumer-retailer relationship structure. The purpose of this study is to explore the influences of different values and concerns affecting search and purchase intentions of consumers and to build an...

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Bibliographic Details
Main Author: Ceren Topaloğlu, Ceren Topaloğlu
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2012
Subjects:
Online Access:http://eprints.usm.my/36578/1/AAMJ_17.2.1.pdf
http://eprints.usm.my/36578/
http://web.usm.my/aamj/17.2.2012/AAMJ_17.2.1.pdf
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