Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops

• Main Authors: Shaizatulaqma, Kamalul Ariffin, Khairul Anuar, Mohammad Shah, Ishak, Ismail
• Format: Article
• Language: English; English
• Published: Penerbit Universiti Kebangsaan Malaysia 2016
• Subjects: HD28 Management. Industrial Management
• Online Access: http://umpir.ump.edu.my/id/eprint/16184/1/Muslim%20Consumers%E2%80%99%20Attitudes%20toward%20the%20Advertisement%20of%20Non-certified.pdf; http://umpir.ump.edu.my/id/eprint/16184/7/fim-2016-muslim1.pdf; http://umpir.ump.edu.my/id/eprint/16184/; http://ejournals.ukm.my/pengurusan/article/view/12482

In Malaysia, the Halal logo and certification has a significant religious cue that might peripherally generate a favourable attitude towards advertisement among Muslims. Prior findings have stated that Islamic religious symbol influenced Muslim consumers’ favourable attitude towards the advertising....