Factors influencing consumers' trust in online purchase via social networking sites

Internet is a mass medium that can be accessed anywhere. The Internet is integrated into nearly all aspects of activities including businesses. The advancement of Internet contributes to the development of electronic commerce (e-commerce) to conduct online business, and consumer trust plays an essen...

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Bibliographic Details
Main Author: Wan Mohamad Nazarie, Wan Nur Fazni
Format: Thesis
Language:English
Published: 2012
Subjects:
Online Access:http://eprints.utm.my/id/eprint/35846/1/WanNurFazniMFPPSM2012.pdf
http://eprints.utm.my/id/eprint/35846/
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