Segmenting Online Shoppers: A Study Of Consumers' Web Portal Selection Motivations For E-Shopping

As the internet permeates geographic boundaries and varied demographic strata, electronic commerce/online shopping is witnessing exponential growth. The objective of this research is to segment online shoppers based on attributes of web portals. A survey using a questionnaire was administered to...

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Bibliographic Details
Main Authors: Prashar, Sanjeev, T. Sai Vijay, T. Sai Vijay, Parsad, Chandan
Format: Article
Published: Asian Academy of Management (AAM) 2016
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