Advancing cultural frontiers to champion global business in emerging markets

The introductory chapter highlights the trends in global business by taking stock of the past millennium. With such exploration, the chapter projects the promises of the global business opportunities that lie ahead of us across the world and beyond cultural boundaries. The challenges for tomorrow wi...

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Bibliographic Details
Main Authors: Zakaria, Norhayati, Abdul Talib, Asmat Nizam, Amelinckx, Andrea
Format: Book Section
Published: Springer 2020
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Online Access:http://repo.uum.edu.my/27339/
http://doi.org/10.1007/978-981-15-4454-5_1
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