Boycott and racism: A loaf of bread is just a loaf of bread
Companies can be boycotted for many reasons; for example, a company may be associated with or engage in egregious acts which trigger a consumer boycott. However, it is unusual for racial and political elements to form the basis of a consumer boycott. This paper describes how a current leader in the...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16116/ http://doi.org/10.1108/EEMCS-09-2014-0224 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|