Advancing cultural frontiers to champion global business in emerging markets
The introductory chapter highlights the trends in global business by taking stock of the past millennium. With such exploration, the chapter projects the promises of the global business opportunities that lie ahead of us across the world and beyond cultural boundaries. The challenges for tomorrow wi...
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| Main Authors: | , , |
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| Format: | Book Section |
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Springer
2020
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/27339/ http://doi.org/10.1007/978-981-15-4454-5_1 |
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| Summary: | The introductory chapter highlights the trends in global business by taking stock of the past millennium. With such exploration, the chapter projects the promises of the global business opportunities that lie ahead of us across the world and beyond cultural boundaries. The challenges for tomorrow will also be discussed in light of lessons learned observed in the past, as well as organizational accomplishments and best practices that are observed in the current state of business operations based on the following three different sections. |
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