Advancing cultural frontiers to champion global business in emerging markets
The introductory chapter highlights the trends in global business by taking stock of the past millennium. With such exploration, the chapter projects the promises of the global business opportunities that lie ahead of us across the world and beyond cultural boundaries. The challenges for tomorrow wi...
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| Main Authors: | , , |
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| Format: | Book Section |
| Published: |
Springer
2020
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/27339/ http://doi.org/10.1007/978-981-15-4454-5_1 |
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