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Advancing cultural frontiers to champion global business in emerging markets

The introductory chapter highlights the trends in global business by taking stock of the past millennium. With such exploration, the chapter projects the promises of the global business opportunities that lie ahead of us across the world and beyond cultural boundaries. The challenges for tomorrow wi...

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Main Authors: Zakaria, Norhayati, Abdul Talib, Asmat Nizam, Amelinckx, Andrea
Format: Book Section
Published: Springer 2020
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/27339/
http://doi.org/10.1007/978-981-15-4454-5_1
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spelling my.uum.repo.273392020-08-16T01:20:43Z http://repo.uum.edu.my/27339/ Advancing cultural frontiers to champion global business in emerging markets Zakaria, Norhayati Abdul Talib, Asmat Nizam Amelinckx, Andrea HB Economic Theory The introductory chapter highlights the trends in global business by taking stock of the past millennium. With such exploration, the chapter projects the promises of the global business opportunities that lie ahead of us across the world and beyond cultural boundaries. The challenges for tomorrow will also be discussed in light of lessons learned observed in the past, as well as organizational accomplishments and best practices that are observed in the current state of business operations based on the following three different sections. Springer Zakaria, Norhayati Abdul-Talib, Asmat-Nizam Amelinckx, Andrea 2020 Book Section PeerReviewed Zakaria, Norhayati and Abdul Talib, Asmat Nizam and Amelinckx, Andrea (2020) Advancing cultural frontiers to champion global business in emerging markets. In: Transcending Cultural Frontiers. Springer, Singapore, pp. 1-10. ISBN 978-981-15-4453-8 http://doi.org/10.1007/978-981-15-4454-5_1 doi:10.1007/978-981-15-4454-5_1
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
topic HB Economic Theory
spellingShingle HB Economic Theory
Zakaria, Norhayati
Abdul Talib, Asmat Nizam
Amelinckx, Andrea
Advancing cultural frontiers to champion global business in emerging markets
description The introductory chapter highlights the trends in global business by taking stock of the past millennium. With such exploration, the chapter projects the promises of the global business opportunities that lie ahead of us across the world and beyond cultural boundaries. The challenges for tomorrow will also be discussed in light of lessons learned observed in the past, as well as organizational accomplishments and best practices that are observed in the current state of business operations based on the following three different sections.
author2 Zakaria, Norhayati
author_facet Zakaria, Norhayati
Zakaria, Norhayati
Abdul Talib, Asmat Nizam
Amelinckx, Andrea
format Book Section
author Zakaria, Norhayati
Abdul Talib, Asmat Nizam
Amelinckx, Andrea
author_sort Zakaria, Norhayati
title Advancing cultural frontiers to champion global business in emerging markets
title_short Advancing cultural frontiers to champion global business in emerging markets
title_full Advancing cultural frontiers to champion global business in emerging markets
title_fullStr Advancing cultural frontiers to champion global business in emerging markets
title_full_unstemmed Advancing cultural frontiers to champion global business in emerging markets
title_sort advancing cultural frontiers to champion global business in emerging markets
publisher Springer
publishDate 2020
url http://repo.uum.edu.my/27339/
http://doi.org/10.1007/978-981-15-4454-5_1
_version_ 1675329768661188608
score 13.160551

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