Piping hot dogs: A case of a Malaysian franchise
This case is about a newly established fast food company that expands very rapidly in Malaysia. Growing from merely a single pushcart, the company has evolved into one of the most successful purely-local food franchise businesses with almost 100 franchises throughout the country and abroad. The comp...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Limited
2011
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/4398/ http://dx.doi.org/10.1108/20450621111127421 |
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