The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants
Purpose: The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine the ability of hedonic motivation to transfer the effect of other determin...
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Main Authors: | Salimon, Maruf Gbadebo, Yusoff, Rushami Zien, Mohd Mokhtar, Sany Sanuri |
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Format: | Article |
Language: | English |
Published: |
Emerald Publishing Limited
2017
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Subjects: | |
Online Access: | http://repo.uum.edu.my/25398/1/IJBM%2035%204%202017%20733%20747.pdf http://repo.uum.edu.my/25398/ http://doi.org/10.1108/IJBM-05-2016-0060 |
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