The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants

Purpose: The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine the ability of hedonic motivation to transfer the effect of other determin...

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Main Authors: Salimon, Maruf Gbadebo, Yusoff, Rushami Zien, Mohd Mokhtar, Sany Sanuri
Format: Article
Language:English
Published: Emerald Publishing Limited 2017
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Online Access:http://repo.uum.edu.my/25398/1/IJBM%2035%204%202017%20733%20747.pdf
http://repo.uum.edu.my/25398/
http://doi.org/10.1108/IJBM-05-2016-0060
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spelling my.uum.repo.253982019-01-08T01:22:33Z http://repo.uum.edu.my/25398/ The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants Salimon, Maruf Gbadebo Yusoff, Rushami Zien Mohd Mokhtar, Sany Sanuri HD28 Management. Industrial Management Purpose: The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine the ability of hedonic motivation to transfer the effect of other determinants of e-banking adoption.Design/methodology/approach: In order to empirically test the conceptual model of this study, data were collected from the users of e-banking in Nigeria. A total of 266 questionnaires were analyzed using partial least square structural equation modeling.Findings: The empirical results revealed a significant and positive relationship between PU, perceived security and e-banking adoption. The same result was found to be applicable to the relationship between PU, perceived ease of use, perceived security and hedonic motivation. However, support was not found for the relationship between perceived ease of use and adoption of e-banking. Hedonic motivation plays a mediating role between PU, perceived security and e-banking adoption. The study did not find a mediating effect of hedonic motivation between perceived ease of use and e-banking adoption.Practical implications: The results of this study provide insights for banking practitioners to know which aspect of e-banking to improve and to aid with policies that will increase adoption. Furthermore, improvements in hedonic motivation will also significantly increase adoption of e-banking.Originality/value: This study is one of the pioneer studies that tests the mediating influence of hedonic motivation. Emerald Publishing Limited 2017 Article PeerReviewed application/pdf en http://repo.uum.edu.my/25398/1/IJBM%2035%204%202017%20733%20747.pdf Salimon, Maruf Gbadebo and Yusoff, Rushami Zien and Mohd Mokhtar, Sany Sanuri (2017) The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants. International Journal of Bank Marketing, 35 (4). pp. 558-582. ISSN 0265-2323 http://doi.org/10.1108/IJBM-05-2016-0060 doi:10.1108/IJBM-05-2016-0060
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Salimon, Maruf Gbadebo
Yusoff, Rushami Zien
Mohd Mokhtar, Sany Sanuri
The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants
description Purpose: The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine the ability of hedonic motivation to transfer the effect of other determinants of e-banking adoption.Design/methodology/approach: In order to empirically test the conceptual model of this study, data were collected from the users of e-banking in Nigeria. A total of 266 questionnaires were analyzed using partial least square structural equation modeling.Findings: The empirical results revealed a significant and positive relationship between PU, perceived security and e-banking adoption. The same result was found to be applicable to the relationship between PU, perceived ease of use, perceived security and hedonic motivation. However, support was not found for the relationship between perceived ease of use and adoption of e-banking. Hedonic motivation plays a mediating role between PU, perceived security and e-banking adoption. The study did not find a mediating effect of hedonic motivation between perceived ease of use and e-banking adoption.Practical implications: The results of this study provide insights for banking practitioners to know which aspect of e-banking to improve and to aid with policies that will increase adoption. Furthermore, improvements in hedonic motivation will also significantly increase adoption of e-banking.Originality/value: This study is one of the pioneer studies that tests the mediating influence of hedonic motivation.
format Article
author Salimon, Maruf Gbadebo
Yusoff, Rushami Zien
Mohd Mokhtar, Sany Sanuri
author_facet Salimon, Maruf Gbadebo
Yusoff, Rushami Zien
Mohd Mokhtar, Sany Sanuri
author_sort Salimon, Maruf Gbadebo
title The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants
title_short The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants
title_full The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants
title_fullStr The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants
title_full_unstemmed The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants
title_sort mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants
publisher Emerald Publishing Limited
publishDate 2017
url http://repo.uum.edu.my/25398/1/IJBM%2035%204%202017%20733%20747.pdf
http://repo.uum.edu.my/25398/
http://doi.org/10.1108/IJBM-05-2016-0060
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score 12.925488