Moderating role of perceived benefit on the relationship between attitude and actual purchase

Herbs have been used around the world since thousands of years ago, now, 80% of world population are using herbs as part of health practices and treatment of diseases. Due to the increasing interest on herbal products, the global herbal industry have expanded tremendously due to lifestyle changes c...

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Bibliographic Details
Main Authors: Ismail, Sarina, Mohd Mokhtar, Sany Sanuri
Format: Article
Published: 2016
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