Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media
Social media technologies such as; Facebook, YouTube, Twitter, and Instagram have proven to be perfect platforms for disseminating several types of marketing communications. Previous studies have demonstrated that these marketing communications on social media are significantly enhancing Consumer-Ba...
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Main Authors: | Adetunji, Raji Ridwan, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2018
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Subjects: | |
Online Access: | http://repo.uum.edu.my/25362/1/SMMTCPS%202018%20226%20227.pdf http://repo.uum.edu.my/25362/ |
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