New strategic brand management : creating and sustaining brand equity long term, 4th ed.

This is a book on strategic brand management. It capitalises on the success of the former three editions. As far as we understand from our readers worldwide (marketers, advertisers, lawyers, MBA students and so on), this success was based on six attributes which we have of course maintained: l Or...

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Bibliographic Details
Main Author: Jean- Noël Kapferer.
Format: Book
Published: Kogen Page 2020
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