Factors affecting employee-based brand equity: Evidence from China

Employee-based brand equity (EBBE) has been receiving increasing attention in recent years. However, most studies focus on the construct definition and scale development, as well as the effects that EBBE may have on corporate performance.Few studies try to identify the source of EBBE, or in other wo...

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Bibliographic Details
Main Authors: Awan, Tahir Mumtaz, Li, Xialin Li, Haizhong, Wang
Format: Article
Published: Universiti Utara Malaysia 2018
Online Access:http://repo.uum.edu.my/24007/1/IIJMS%2024%202%202018%201%2018.pdf
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