Marina Turiman Bakery: strengthening the brand equity among Maran community
The bakery industry plays a significant role in economic development in Malaysia. The industry itself consists of many players ranging from giant multinational companies to small stand-alone enterprises that complement each other. Huge companies are known for systematic production, advanced supply c...
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| Main Authors: | , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/28640/1/FINAL%20REPORT%20MARINA%20TURIMAN%20CASE%20STUDY%20-HASNIZAM%20SHAARI%20NOV%202021.pdf https://repo.uum.edu.my/id/eprint/28640/ |
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