Social Media Marketing Communication and Consumer-Based Brand Equity: An Account of Automotive Brands in Malaysia

Achieving brand equity are top priorities for many organizations because brand is one of the most prized assets of any organization. As such, the academia continues to exert considerable efforts on understanding the factors that influence the development of brand equity.For instance, previous studie...

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Bibliographic Details
Main Authors: Adetunji, Raji Ridwan, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysia 2018
Subjects:
Online Access:http://repo.uum.edu.my/24282/1/JK%20JC%2034%201%202018%201%2019.pdf
http://repo.uum.edu.my/24282/
http://doi.org/10.17576/JKMJC-2018-3401-01
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