Building sustainable competitive advantage: A case of ABC Bank Malaysia Berhad

• Main Authors: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman, Kaliappen, Narentheren, Chuah, Chin Wei, Hafeez, Muhammad Haroon
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/23440/1/TC21.pdf; http://repo.uum.edu.my/23440/

Despite banks and other organizations are now operating in undeniably trying times due to low oil and commodity prices and US interest rate hike which led to a significant weakening of the Malaysia ringgit which compel most banks to start discussing on restructuring their costs to address the nar...