Building strategic business model through underpinning theories

This study enhances the body of knowledge by remodelling the connection of strategic issues by applying several underpinning theories.This paper reveals the relationship of competitive strategy, market orientation and innovation strategy that could underpin by dynamic capabilities, strategic imple...

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Main Authors: Kaliappen, Narentheren, Abdullah, Haim Hilman
Format: Article
Language:English
Published: Society of Scientific Research and Education (SSRE) 2014
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Online Access:http://repo.uum.edu.my/16037/1/2.pdf
http://repo.uum.edu.my/16037/
http://ijmrr.com/view%20jouranal.aspx
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Institution: Universiti Utara Malaysia
Record Id: my.uum.repo.16037
epo.16037