Building strategic business model through underpinning theories

This study enhances the body of knowledge by remodelling the connection of strategic issues by applying several underpinning theories.This paper reveals the relationship of competitive strategy, market orientation and innovation strategy that could underpin by dynamic capabilities, strategic imple...

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Bibliographic Details
Main Authors: Kaliappen, Narentheren, Abdullah, Haim Hilman
Format: Article
Published: Society of Scientific Research and Education (SSRE) 2014
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