The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs

The main objective of this study is to examine the relationship of market penetration strategy, market development strategy and the competitive advantage (cost leadership) of manufacturing based SMEs in Nigeria.The study employed structured questionnaire survey involving 453 manufacturing based SMEs...

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Bibliographic Details
Main Authors: Alkasim, Sidi Bello, Abdullah, Haim Hilman, Bohari, Abdul Manaf
Format: Conference or Workshop Item
Published: 2017
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